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This paper will analyse the personal advertisements placed by heterosexual men and women and gay men and lesbian women and identify the recurring themes and ideologies within them.
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INTRODUCTION This paper will analyse the personal advertisements placed by heterosexual men and women and gay men and lesbian women and identify the recurring themes and ideologies within them. The themes and ideologies in relation to different genders and sexual identities will be discussed. The findings will be analysed in relation to the theoretical framework of Michel Foucault and it will be established that in accordance with this framework, sex is a mechanism of control and regulation through institutions and discourses of society, which inform individuals how to experience their bodies. Recurring themes of Personal Advertisements The average age of heterosexual men who placed personal advertisements seeking females ranged from twenty to fifty. Most men provided a physical description of themselves as well as their physical preferences for women. The physical attributes of the body would appear to be of more significance than romantic love, which was rarely mentioned. Sexual desire was evident...
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