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The Concept of CSR  

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The term CSR refers to a company's obligation to maximise its positive impact on society, accommodating changing social, market & stakeholder pressures in an effort to achieve sustainable economic, social & environmental development throughout its operations and activities. CSR puts expectations, continuous improvement & innovation at the heart of business strategies and the four dimensions of social responsibility are generally considered to be economic, legal, ethical & philanthropic. Approaches to CSR are varied and due to the differences in priorities & values across the world, there is no "one size fits all" strategy. Where previously, the role of a socially responsible company was simply to create good will in the community, organisations are now required to take into account the full scope of their impact on communities & the environments in which they work, balancing the needs of stakeholders with the need to make a profit. Although there...

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