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Research studies in the US show that an increased consumption of soft drinks instead of the more traditional drink of milk has contributed to increased incidences of obesity and tooth decay.
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Introduction Since 1980 there has been a continuing growth in UK consumption of soft drinks. According to one of the market leaders Britvic, "the 31 million adults currently in the UK over 35 were the first generation to grow up with soft drinks. They make up over 50% of the population and control 80% of the countries' spending. They grew up in the Coca-Cola, Robinsons and Ribena culture and continue to consume soft drinks, as they grow older. In addition, they introduce their own children to products thereby ensuring virtually universal penetration". (www.keynote.co.uk) Research studies in the US show that an increased consumption of soft drinks instead of the more traditional drink of milk has contributed to increased incidences of obesity and tooth decay. In the UK the consumption of soft drinks has increased over the long term due to many factors, such as: * Negative publicity surrounding the anti-social aspects of alcohol,...
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