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Influences affecting consumers buying fashionable clothes.
Member rating: No Rating | Words: | Submitted: Mon Jun 28 2004
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To : Marketing Director Jeremy Francalanza From: Marketing Manager Date: 02.12.03 Subject : Influences affecting consumers buying fashionable clothes There are many different factors which could afect the buying behaviour of the consumers when it comes to fashion and clothing.There are two types of behaviour,the individual type which depends on the individuals tastes and the environmantal type which depends on culture and society.We also bare in mind that most of the people we cater for, range from an age of 15 to and age of 30 years. As i mentioned previously culture is a very important factor when it comes to the production of clothes and fashion and we are very aware of it since our company is situated in india. Even now with the idea of globilization in today's young people's minds, there is still a tendency to follow the country's tradition or habbits which changes the...
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