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Ideals and ideology imprinted on society by the media: Sport Journalism, a view of the world, or a view generated by the dominant male supremacy?
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Ideals and ideology imprinted on society by the media: Sport Journalism, a view of the world, or a view generated by the dominant male supremacy? Sport Journalism Bias: The media is a powerful tool, which shapes the views and ideas of society, 'the print media is an influential socializing agent in that it informs and entertains the reader and encourages social integration and social change by values, ideas and attitudes it presents' (Eitzen and Sage, 1995, p78). When the media has such an important effect on society, is it right that male journalists dominate the media, in a sense serving to maintain and preserve patriarchal relationships. Although there have been many changes in the treatment of females in society in the past, many females are still excluded from numerous professions. Certain institutions frown upon the entry of females, as advancements made by females in society decreases the amount of men in dominant positions...
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