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Narratives whatever the medium can reflect the cultural context that produced them. They can underline our dominant representations and perpetuate contemporary values which validate society's collective view of the world. Text's both non print and print are commercially driven, designed for public consumption. To attain mass appeal, texts act to confirm habitual ways of thinking and acting in the world. As a product of its contextual community, narratives amplify ideologies within society at the time the text was produced. With similar producer/audience social framework reader/viewers may actively engage with the narrative to cross examine society's collective view of the world. The two contemporary texts I am Sam [2001] directed by Jessie Nelson and The Curious Incident of the Dog the Night Time [2003] written by Mark Haddon illustrate cultural narratives which reflect and assess the social frame work of their writer/producer. The two texts connect with contemporary culture to highlight the notion of happiness which underpins western society's dominant ideologies and cultural assumptions of success, mental/social...

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