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Gender pitched advertising: Now in today's consumer-oriented society, these kind of gender differences have not gone unnoticed by marketers. Ad agencies often ask "What makes an effective ad for a man or for a woman? For women, ads often are more detailed. Take for example toiletry ads. For one thing, women are more concerned about grooming and appearance. And they appreciate very fine distinctions, such as 5 different variations of shampoo-for curly hair, straight hair, oily hair, dry hair, etc. For men, by contrast, toiletry ads focus on a single product. Men are likely to pick up on one or two very salient and obvious kinds of cues. Men think in a more macro way, and need to be shown the big picture. Also, men are less likely to process complex metaphors. Do advertisements influence our self-image and our self-esteem? What are the images that ads present? Everywhere we turn, advertisements tell us...

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