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Discuss the difference between Quantitative and Qualitative research methods.
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Louise Riddell - 0014332 SO113 - Social Research Methods and Study Skills RESIT REASSESSMENT COURSEWORK Discuss the difference between Quantitative and Qualitative research methods. Social research methods can be divided into two main branches or schools quantitative and qualitative. Quantitative research involves measuring quantities of things, usually numerical quantities. Qualitative research involves assessing the quality of things. These research methods used by sociologists in data gathering. Both methods have their limitations and differences. Quantitative research methods are concerned with empirical research, this is designed for statistical analysis. Qualitative research methods on the other hand are not. Instead they enable researchers to study social and cultural phenomena. All research whether quantitative or qualitative are based on assumptions about what can be considered as "valid" research, and what research methods are deemed appropriate. When wanting to find out about, how people may vote then quantitative methods such as a social survey may be deemed an appropriate choice....
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