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Critical Appreciation on George Ritzer's "The McDonaldization of Society."
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SOC 244: 20th Century Social Theory Critical Appreciation on George Ritzer's "The McDonaldization of Society." Introduction The study that I am evaluating is Ritzer's New Century Edition of The McDonaldization of Society (2000). Ritzer defines McDonaldization as "...the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world." He applies Max Weber's theory of rationalisation to the processes of McDonaldization, using the McDonalds restaurant chain as a paradigm for the problematic aspects of our contemporary world. George Ritzer, a professor of sociology at the University of Maryland and named Distinguished Scholar-Teacher, has served as Chair of the American Association's Sections on Theoretical Sociology and Organisations and Occupations. His main areas of interest are sociological theory and the sociology of work. His main theoretical interests lie in metatheory as well as in the theory of...
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