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Consumer Behavior - Consumer Influences.
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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Consumer Behavior - Consumer Influences DESCRIBE 3 OF THE KEY FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR AND DISCUSS SITUATIONS IN WHICH YOU FEEL THESE FACTORS MAY HAVE INFLUENCED YOUR OWN BEHAVIOUR. Consumer behavior is the study of how people behave when purchasing and disposing of products. This essay aims to outline three factors which influence consumer behavior and to give examples of situations in which these factors are at work. The three factors chosen are culture, social class and personality. Culture and social class being environmental influences and personality being an individual influence. These are defined and supported by the following explanations. Assael (1998, p457) agrees with the change that culture has on consumer behavior by stating; "The broadest environmental factor affecting consumer behavior is culture, as reflected by the values and the norms society emphasizes". Engal et al.(1995) states that cultural factors concern the values, perceptions, wants and behaviors emphasized by society, family and other...
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