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CASE STUDY: SITCOM AND GENDER Text: Men Behaving Badly Earlier, we looked at Taflinger's descriptions of the kind of character types to be found in the sitcom universe. With this kind of formulaic approach, it is hardly surprising that sit-com should be so heavily reliant upon stereotypes to fill its environments. The images of men and women with which we are presented in sit-com have to be easy to recognize and relate to. They do, however, raise some key questions about the way in which we are positioned in relation to these types in order to generate laughter. We suggested previously that the humour of sit-com often arises from the undermining of a shared set of ideas about what constitutes 'normal'. Unsurprisingly, then, gender becomes an obvious arena in which humour can be generated from the contrast between expectations of the audience and the behaviour or attitudes of the characters. For example,...

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