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By Applying one theoretical approach from the module, explain how the relationship between consumption and material reality affects the process of identity making.
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CW3 THE ESSAY By Applying one theoretical approach from the module, explain how the relationship between consumption and material reality affects the process of identity making. "What and how we consume may serve to say who we are or who we would like to be; it may be used to produce and maintain particular lifestyles". As noted by Storey, J (1999 p. xi) Society today incorporates vast amounts of distinctiveness. Fashion, culture and personality contribute to the different aspects of creating one's identity. Standardized ideas of a type of person affects the way one is perceived, which could be subject to the clothes worn by the individual for e.g., young black males with baggy jeans and shirts, hats backwards and noticeable jewellery, which is often referred to as "bling bling", can be seen as thugs or it can also be assumed that these males have nothing better to do than roam the streets...
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