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Tommy The two adverts for Tommy Hilfinger fragrances use the same ideas about the culture of American youth and portray a lifestyle that is intended to be desired by the audience. At a glance you notice the similarities between the adverts as the layouts are practically identical, despite being produced five years apart. The code of convention for this type of advertisement places the product in the bottom right hand corner, the name, using the identical font, is immediately to its left almost level with the bottom of the bottle. The logo, using the same colours as the American flag, is placed above the products name. The caption is placed along the bottom of the frame. Both adverts show a group of six young attractive Americans posing together in a relaxed manner, which gives the impression that they are close friends. Most are smiling, displaying their bright white...

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