Aesthetic Labour at 'Brewsters' family theme pub.
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OWT 308 Continuous Professional Development Portfolio (CPD) Joanne Ambler 0261289 1. Work Experience 2. Interview Experience 3. Work Experience 4. Newspaper Advertisement 5. Meeting 1. Aesthetic Labour at 'Brewsters' family theme pub Date: Summer 2004 What did you do? As part of my role as a 'Fun Factory' team member I dressed up as 'Brewster the bear' and paraded around the family theme pub, making hand gestures to young and old customers and acting mischievous. On one occasion I was disliked and punched by a young customer. Why? Customers seeing 'Brewster' is a major part of the company branded image and Fun Factory members take it in turns hourly, to act the bear role. On this occasion, I yelled at him as it hurt, consequently the customers were surprised I had done this. What did you learn from this in the context of OWT 308? Employees in front line service roles are social actors participating in dramaturgical presentation (Goffman, 1959). Once...

