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Explain how Macintyre's or Aristotle's account of a life lived in accordance with virtues could be applied to the issue of consumerism (20) Emma James U6H Aristotle's ethics emphasizes the importance of reason and virtue for good moral character. Aristotle argued that every action has a purpose (telos), and that the good is the aim of every action. He went on and gave two classifications of good: Good as a means; good as an ends. He believed that happiness is the ultimate good or ultimate purpose for what other purposes are sought for. Aristotle believed that maturity is a prerequisite for the study of ethics. He believed that ethics has its own level of precision just as other sciences have their own level of precision. He also believed that ethics only enquired into the good for man. In searching for what is good for man, Aristotle rejected pleasure, honour, wealth and life...

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