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Psychology exam paper questions 1a. Explain the terms Social influence and majority influence? 3+3 marks Social influence means the influence of a group (majority influence) or individual (minority influence) to modify thinking, attitudes, and/or behaviour of others, example fashion trends are consequences of majority influence, while political and religious leaders are example of minority influence, while the authority figure is an example of obedience. Majority influence, this occurs when people adopt behaviour, attitudes, or values of the majority (dominant or largest groups) after being exposed to their values or behaviour. In this sense they publicly yield to group pressure, although in some cases they yield privately. The majority is able to influence because of other people's desire to be accepted on their desire to be right. There are two types of majority influence, normative and informational, normative meaning, where an individual wants to fit in with the majority members of the...

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