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Four types of voters are: o Loyal voters - remain loyal to one political party and always vote for that party. o Floating voters - people who vote for one party at one election and another at a later election. o Abstainers - people who don't vote at all. o Tactical voters - people who adopt a strategy in deciding who to vote for rather than automatically voting for their first choice. What factors affect voting? o Social class - up until the 1970's social class was considered to be the single most important influence on voting behaviour in Britain. Support for the two main parties was based broadly on social class. Working class people tended to vote labour while middle class people tended to vote conservative. o Age and gender - in the 1992 general election slightly more women than men voted conservative and slightly more men voted labour. In 1997 general...

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