Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Modern election campaigns Campaigns and their importance Until the last 3 decades voting was much more predictable than it is now. Voters tended to have traditional allegiance. They were unlikely to be strongly influenced by the election campaign, unless they are "floating voters", these voters especially those living in marginal constituencies. These floating voters determined the outcome and parties were keen to identify and target them with their message. Today voting behaviour is more volatile, so in theory more votes are "up for grabs". David Denver's analysis of the 1992 election showed that at the beginning of the campaign only 63% of the voters had definitely made up their mind, 21% made up their mind in the last week and 8% on the last day. Although in the 1997 election many voters seem to have decided their vote before the campaign began. It was time for change after 18 years of Conservative...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 147,187 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk