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Is Party Identification still the main determinant in Electoral Choice? Introduction For the first half of the post-war period it has been relatively easy to find an explanation for individuals' decisions when it comes to voting for a political party. Also to distinguish the different social groups and classes that are separated over votes and party following. Mostly differentiated with occupation, labels of middle, skilled or unskilled working class became the general criteria of character and political belief to divide votes up. The majority of the working class would vote for Labour and the middle class would vote for Conservative, and this party loyalty up till the 1980's, had been growing stronger and became more in-built, where identifiers with a party would be more likely to agree with their party's policies, with less emphasis on the actual policies themselves. However, votes of strong identifiers and the "safe" working class began to fall...

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