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Discuss the Persuasive Techniques Used in the “New Labour, New Danger” Party Political Broadcast”
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Discuss the Persuasive Techniques Used in the "New Labour, New Danger" Party Political Broadcast" In this Party Political Broadcast, combinations of many techniques are used in order to persuade the viewers and electorate to vote Conservative, and dissuade them from voting labour, by associating Labour with Danger. The language and tone used by the voice - persuades the viewer to vote labour, and distrust labour. The Broadcast uses cinematography, and the choice of camera shots, to illustrate the tone of the broadcast, and combines the cinematography with the content of the broadcast. For example, at the beginning of the broadcast, while the voice over is describing how good Britain has been under the Conservative Party, many shots are used. This technique creates a mood of dynamism, excitement, movement and progress so that the viewer will associate these positive qualities with the conservative party, and therefore convince the viewer to vote for the...
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