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Compare and contrast how the Conservative and Labour 1997 manifestos use layout features and language devices to appeal to their audiences.  

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Compare and contrast how the Conservative and Labour 1997 manifestos use layout features and language devices to appeal to their audiences. In 1997 the Conservative Party had held power for 18 years this was such a vast amount of time. This caused problems for the party when writing their manifesto since they had ruled the country for so many years anything they wanted to do to improve the country should have been done already therefore what could they offer to change if voted in for another term? If the Conservatives did suggest ways in which the country could be improved the voting public would ask "you've had 18 years why haven't you done this already?" It could be for this reason they have used an oxymoron "To stand still is to fall back" since they needed to explain that though they have succeeded so far they will still continue to find...

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