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Compare and Contrast how the Conservative and Labour 1997 manifestos use rhetorical language to appeal to their audiences
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Compare and Contrast how the Conservative and Labour 1997 manifestos use rhetorical language to appeal to their audiences In 1997, the Labour Party had been in opposition for eighteen years. Such a long period of time to be out of power made them look unreliable and inexperienced. Many voters would be fearful of a repeat Labour Party pandemonium. When The Labour Party was previously in power it was accused of being "too socialist" and gave too much power to the unions. While taxes continued to ascend, the countries economy collapsed and a three-day working week was introduced. Should Labour wish to re-establish power, it had to distance itself from the previous Labour Party, and introduce new schemes to create an enhanced Britain. It is an immediate disadvantage for The Conservatives that Labour had been out of power for so long, as it wouldn't enable them to blame the problems in the country...
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