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Situation Analysis 2 External Analysis 4 Internal environment: 5 Key Marketing issue 5 Generation and Evaluation of Alternatives 6 Alternative 1: Do not develop Online Training Program 6 Alternative 2: offering trail online programming 7 Recommendation 7 Situation Analysis Executive Training Inc. (ETI) is a successful company providing marketing and sales training for firms based in the agribusiness industry. In the upcoming sections, we will be discussing the past, present and future forecasted performance, as well as forecasted environments affecting the firm. ETI came into the business world in 1982, and since then, have demonstrated a history of success in the agribusiness industry. ETI has delivered training programs in specialized areas such as marketing and sales. There training consists on private and public programs, which use state of the art technology as well as customizing the presentations towards different companies and by using standard modules. Technology is one of the largest factors that keep ETI ahead of the competition. They are known for becoming the first...

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