Market Research Technique (Leisure & Tourism)

... Market Research Technique Cheddar Caves Cheddar caves takes part in market research every year. They do market research on site and off site. Suggestion box- Cheddar caves do not have a suggestion box within the caves, this could be a disadvantage for the caves as that could be an effective way of getting peoples' responses, because people may feel it's easier, quick and convenient whereas a survey could be too in depth and long winded, However with cheddar caves it would be hard to find a central place to put the box as the site is so large. Customer Group discussion- Cheddar caves do not participate in customer group discussions, I think this would be hard to achieve for cheddar caves as their customers come from all around Britain and further. There would also not be a central place for the meetings to take place, However if the meetings did take

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