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Analysing two adverts We looked at two adverts, both advertising the same product and discussed why and how they appeal to different audiences. I chose to analyse two shoe adverts. The 'Geox breathes' shoe which is advert one and the 'Sherpa' shoe which is advert two. In advert one the advert is set on a red background and the shoe that is being advertised is dark brown. The red background makes the shoe stand out as red is such a striking colour and dark brown is dull/boring. The white text also stands out on the red background; the white test may have been used to represent freshness as the shoes being advertised are meant to leave your feet feeling fresh. Whereas in advert two, the colours aren't so bold. In advert two the colours are earthy brown; this represents the environment, because the shoes being advertised are hiking shoes. The orange text...

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