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“Newspapers may appear to be run by professional managers and journalists but, in reality, it is he owners who wield ultimate power.”  

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Essay Question: "Newspapers may appear to be run by professional managers and journalists but, in reality, it is he owners who wield ultimate power." Discuss this statement with reference to sociological evidence and argument. T he controversy of media imperialism questions us as to whether a certain medium (in this case, the newspaper - tabloid, broadsheet, hybrid) is controlled by the publication owner or the managers/editors-in-chief/journalists. They both deliver news and make it possible to be accessed by the reading-public. Proprietors own publication companies and administer the content of the media through a set agenda. Media practitioners are the workers within the business. They operate inside a framework of constructed agreement. Others may believe that the control of media is possessed by the owners, whilst others think that it is the journalists/managers who decide what is to be put in the medium. This issue will be scrutinised by looking at the dissimilar...

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