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"Define ideology. What kind of roles does it play in the media representation?"
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| Submitted: Thu Jan 13 2005
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Assignment Title: "Define ideology. What kind of roles does it play in the media representation?" Ideology is a term developed in the Marxist tradition, it is sometimes associated It emphasis is about how cultures are structured in ways that enable a group holding power, in order to have the maximum control and minimum of conflict. This is not a matter of groups, organisations, people etc deliberately planning to arise conflict situations or have an oppressive attitude, but rather a matter of how the dominant institutions in society (i.e. the media) work through values in order to legitimize the current order. This legitimization is managed through widespread teaching of ideas about the way things are, and how the world really works and should work. These ideas which might be wrong or right, in a way influences people's thinking in such ways that society accepts the current way of doing things Do the media play...
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