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Wrigley’s chew……Does it appeal to you?Are you fuddy……With your chuddy?
Member rating: No Rating | Words: | Submitted: Fri Mar 31 2006
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Wrigley's chew... ...Does it appeal to you? Are you fuddy... ...With your chuddy? A big part of the packaging of a product is the lexis and graphology that's used to persuade the audience to buy it. I have been looking at Wrigley's Orbit Professional White Peppermint Sugarfree Gum. So how does it appeal to the oncoming customer when it is such small packaging? Well, this is a good example of how something so small can have so much to say. The layout of the text plus the image is done in a way to grab the attention of customers. We can firstly see that 'Orbit' is in the standard text that is used with all Orbit products; as this is so well known, when the customer sees that as the first thing, they know it is this 'big' product, one that a customer could trust. The graphology used is vast on this packaging and plays...
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