To what extent is the ownership of the media of any significance to audiences?
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To what extent is the ownership of the media of any significance to audiences? Ownership of the media has the power to influence the public on a variety of different issues. E.g. moral debates and political elections including propaganda. Ownership percentages of different conglomerates are closely guarded by the government, as concentration of the media needs to be monitored closely worldwide. A certain amount of shares can be owned by any conglomerate at one time as stated in the communications act. Anymore than the stated amount and it is deemed that the company will have too much influence over particular products, TV channel or radio station etc, giving it unfair manipulation over the general public. Therefore ownership of the media can directly affect the audiences. Media concentration is an issue. Companies are trying to create monopolies so they have no need to stand out against any other organizations. Companies are also buying...


