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The most important informal source is observing the audience  

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Advertising In advertising, the advertiser wants the viewer/reader to buy into his/her product and if that person buys the product, the goal has been accomplished. However, when delivering a news story, one is not judges a success, or not depending whether they gain any kind of personal advances or satisfaction. That being said, the goal of both is to reach the audience and inform them of the information that is being delivered. It is hard to say, which delivery is harder to get through, and it probably has more to do with what is being sold. With advertising, one knows what they are selling and there is a good chance that they like what there selling, whereas a news reporter is telling what needs to be said and it may very well not be fun to report on. For my news story, the first question that I would ask myself to begin...

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