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The Pluralist theory The pluralist theories on media differentiate greatly from that of the Marxist in it arguments and opinions. Many pluralist sociologists such as Katz and Lazarsfield as well as pluralist authors e.g. Nicholas Jones a correspondent on BBC radio news help argue the pluralist case illustrated by the writings and actions. Pluralism acquires a diverse perspective on the involvements of the media seeing it as offering a wide selection of views of the various groups in society. They state modern society is democratic and people have autonomy allowing choice in whether or not to purchase or watch medial output. Thus the theory that the media provide the public with what they want to know in order to be profitable. The pluralist theory accentuates that society is made up of several interacting but competing sections, which have more or less, equal access to resources and influence. These are policed by a...

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