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Media studies is a social science that studies the nature and affects that mass media has on individuals and society as a whole.
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Media studies is a social science that studies the nature and affects that mass media has on individuals and society as a whole. Today, media provides us with information on a nationwide basis and is designed to reach the largest possible audience. Thus, news, entertainment and advertising, produced by different mediums are designed for and reflect society's tastes, lifestyles and views. At its most basic media studies critically analyses what we know and how we came to know it. In the quest to develop information about the media, and their role in everyday life, two general schools of thought have evolved. The North American tradition uses 'content analysis' to describe media messages and measure audience reactions. On the other hand, the European tradition, or the 'critical' approach, examines media texts as complex structures of meaning. It utilises 'semiology' and qualitative analysis in an attempt to understand the meaning of texts....
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