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Instead of trying to find out what media do to people, we should think in terms of what people do with the media. Do you agree?  

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The University of Hong Kong Introduction to Sociology First Semester 2003-2004 Term Paper Essay Name: Tam Yu Ka, Carey University No.: 2003094351 Lecturer: Benjamin Leung Tutor: Amy Tutorial Time: Thur 4:00pm-5:00pm Instead of trying to find out what media do to people, we should think in terms of what people do with the media. Do you agree? Media, which is the institution concerned with large-scale production and diffusion of communication (Haralambos, 2002), is an essential element in society. It acts as an educator to promote civil education; and a kind of entertainment; an information centre which provides varieties of updated information. Since technology develops in an unprecedented rate, people are now being engulfed into the information world. There are various means to receive information. They can now receive news not only through printed materials like newspaper, magazine, and also some audio-visual materials such...

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