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I am going to discuss the way in which the charity, Oxfam has constructed their leaflet and how they have communicated effectively with their target audience.  

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Media coursework Leaflet-Oxfam Introduction I am going to discuss the way in which the charity, Oxfam has constructed their leaflet and how they have communicated effectively with their target audience. Layout- the Oxfam leaflet is an A3 page and consists of 3 images, and small paragraphs of text. On the front of the leaflet is the Oxfam symbol. The symbol is placed in the middle of the page and stands out so it grabs your attention. It is a soft light green colour. They've used this colour as it associates with environment e.g. crops. On the top of the main page they've asked you ' How can just £2 a month help poor people to help them?' By the side there is an image of £2 pound coins, this image is saying to people that £2 pound is not that much and your contribution will really help. There are 3 images going diagonal down...

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