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How might Marshall McLuhan's theory of hot and cold media be used to explain the surge of interest in mobile technology, especially text and picture messaging?
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How might Marshall McLuhan's theory of hot and cold media be used to explain the surge of interest in mobile technology, especially text and picture messaging? 'Any invention or technology is an extension or self-amputation of our physical bodies, and such extension also demands new ratios or new equilibriums among the other organs and extensions of the body', Marshall McLuhan in 'Understanding Media' (1964, p43). A comment which has possibly never been truer than when understood with regard to a mobile phone. McLuhan's theories have recently been given new life with the onset of the Internet; however, they can also be usefully applied to the massive explosion of mobile technology. Given it is a medium which some may consider to be cool; its impact on society has been immeasurable. In today's society it is difficult to meet a person between the ages of fifteen and fifty who do not own a...
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