How do the following aspects of presentation contribute towards making the advertisement for Balcarras school an effective publication?

... How do the following aspects of presentation contribute towards making the advertisement for Balcarras school an effective publication? Titles and Headlines Titles and headlines contribute towards making this advertisement effective because they are vivid, bold and particularly striking. The headlines are aimed to capture the readers' interest. Some of them are underlined, outlined or maybe followed by an exclamation mark, which makes the heading more prominent and makes it seem more exciting drawing the reader's attention in. Puns and play on words are often used in titles and headlines for example in this case there is a title "from Russia with love" it can make the article seem more appealing and entertaining. With out flamboyant titles that stand out the article is not as likely to get paid as much attention to than one with. Use of photographs Photographs and illustration make the article more appealing. In the Balcarras article all the pictures show

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