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Jafar Hassan English Coursework How do charity leaflets persuade the reader to donate money? In this essay, I shall be focusing on two charity leaflets and comparing how they try to persuade the reader to donate money. The leaflets which I will be looking at are Oxfam's 'Ethiopia Appeal' leaflet, and Help the aged's campaign to 'Stop an older person being alone at Christmas'. The Oxfam leaflet is aimed at the NUT (National Union of Teachers), and the Help the aged leaflet is aimed at the general public. Both of these leaflets use varying techniques, to bring the reader into a more sympathetic state, both visual and written. The Oxfam advert is in a landscape form, much like a book which opens up from the bottom, making it almost user friendly. This is a very common way of leaflets being set out. The image on the front of the leaflet shows two children sitting...

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