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For my media assignment I will be comparing two informative leaflets, the first is more of a booklet rather than a leaflet and is called "NHS wigs and fabrics support" and the second leaflet is titled "Back to Sleep: Reducing the risk of cot death". I will be analysing how the features and styles of these two leaflets compare to each other and affect their target audiences. The fronts of the booklet and leaflet are both simple yet both give different emotions with their initial impression. The NHS leaflet is very plain and dismal though complements the language, which is formal and easy to understand. It has a simple layout compromising of rectangular boxes yet has no illustrations or images on it. On the other hand the Back to Sleep leaflet is more inviting and users more joy full and brighter colours, a contrast to its dull and serious message....

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