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Assignment 3 Audiences and Spectatorship Are audiences' vulnerable pawns ensnared under the manipulative and calculating control of the media or, do audiences' actively engage in the media by constructing their own interpretations and meanings of the world? This is an extremely controversial issue that is extensively debated all around the world. Some view audiences as being easily influenced masses of people who can be persuaded to purchase products and conform to societies ideals or even follow corrupt leaders through advertising. There have also been fears that the media may alter the way people behave for example, being more violent and aggressive. On the other side of the coin, there are theorists who believe that the media has a great deal less influence over audiences then is hypothesized. This is the central argument that this essay will be debating, to conclude whether audiences are passive individuals who are targeted victims of the media,...

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