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Analysis of 'Blinking Hell', a Sight Savers International Campaign. The article 'Blinking Hell' is written for the purpose of informing a number of audiences about an eye disorder existing in economically developing countries. The title of this extract, 'Blinking Hell' carries a double meaning. The Statement 'blinking hell' traditionally serves as an exclamatory comment. For the intention of this article, the author has changed the exclamation to a verb and a noun and the semantics of it become literal. The graphology of the text is like that of a newspaper article, set out in columns with an emboldened title and graphic image. Presumably, this was done in this fashion as it may have featured within a newspaper. Equally, the reasons could have been purely to draw attention to the text. 'Blinking Hell' opens with an exposition giving no clear meaning as to what it's putting across to the reader. By using...

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