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Analyse how structural and linguistic devices are used to target specific audiences in printed media texts
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Analyse how structural and linguistic devices are used to target specific audiences in printed media texts Different audiences expect and react to different ideas, presentational devices, linguistic devices and so on. For example teenagers may expect bright, vibrant colours and exciting design, whereas older people may look for softer, neutral colours and a more formal design. Of course, these are stereotypical views but the designers of the media texts must make them with a stereotypical view of their audience in mind. In this essay I will look at three different media texts aimed at different groups and explain how they attempt to appeal to these audiences. Firstly I will compare the ideas put forward in the three texts. In the Club 18-30 leaflet the focus is mainly on going out and having fun, in clubs, pubs and on beaches. The Superfamily piece talks about the activities that a family can participate in,...
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