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An Assessment of Bias and Objectivity in the News Media 1.0 - Introduction Bias and objectivity are frequently used as ideological standards to assess the news media. The media has a duty to provide the citizenry with impartial information on public events and they have a positive, and even democratising function in regard to public enlightenment. However, if they fail to factually mirror reality, they place a certain slant or bias on the news. The inordinate power and authority of the news media enables it to influence the views of the public. If the public are not aware of certain biases, they may accept journalistic opinion as reality. In a survey, 60 per cent of respondents found it difficult to distinguish between fact and opinion in a selection of news articles.1 This reveals that bias could easily sneak in to articles without public knowledge. If the media fail to adequately inform the...

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