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Leigh Mollison GCSE English Coursework: Media An Appreciation of the Peugoet 406 Ad Coundon Court School The riveting ad begins with what appears to be the sound of chopping helicopter rotors. The juxtaposition of the black screen and the helicopter sound creates many assumptions in the viewer's mind: rescue; emergency; an escort; even war. A sense of urgency and dramatic importance is given to the scene. Consequently, the audience is compelled to remain watching. Helicopter-like sounds are transformed into the introduction of the inspiring and stirring song "Search for the Hero" by M People. The beginning of the moving song is synchronised with an image of a sleek, alluring car speeding along a deserted highway. Following this, two screens of text appear, stating the captivating facts, "The average person has over 12267 thoughts a day. Here are just a few of them". The viewer is intrigued to continue watching as the mystery of another individual's...

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