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Introduction This report included three advertisements evaluations of different product categories. With FCB Grid, the inducement of advertisers' strategies in these advertising has been revealed clearly. The emphasis on different issues as information (learn), attitude (feel) and behavior (do) in consumer process due to the applicability of various products categories, which classified by involvement and think/feel as two dimensions according to Vaughn's theory. The combination with specific emphasis on different hierarchy effect and usage of advertising appeals made those advertising works. Advertising1: FUJIFILM FinePix F10 Digital Camera This is a press advertising of the one of the latest range of Fuji digital camera, F10. The advertising combined with several classical 70s rock 'n' roll images and endorsement of Mick Rock - "The Man Who Shot the Seventies". 1. General Analysis This advertising of this product appeared on the Q magazine, which is a music and entertainment glossy magazine published monthly in United Kingdom. Q's readers...

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