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Advertising is increasing so quickly that it has become unavoidable. Where-ever you go, you can find advertising. For example, it can be found on Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly decent, legal and clean. All adverts have to be checked for this by the Advertising Standards Authority and the Independent broadcasting Authority. If you watch the Television any night of the week, you will definitely come across a great selection of adverts, most of which would be advertising cars. I will be analysing two Television adverts, a Volvo and a VW. The Volvo adverts opening frame is of a long shot showing a dark sky and land. The sky is red and black and the thought of danger and fear...

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