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P1 The 'I am what I am' campaign needed to meet the legal requirements of many countries. In the UK there are several laws that control the type of advertising and promotion of goods. Reebok needed to be aware of the legal constraints within which they could operate. The main legislation affecting advertising and the sale goods are. The sale goods Act 1979 states that's goods sold should meet three main conditions. First they should be of satisfactory quality - they must not have any flaws or problems associated with them. For example Reebok footwear cant have holes or be scuffed without any where in them. Also they must be fit for what they were made for, for example football boots which are made for grass must be suitable for grass and must be stable. The trade description act says that a product can not mislead you with statements about there products. For...

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