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Within Britain how has television advertising changed within the last fifty years? The definition of advertising as given by Dictionary.com is "to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it: to advertise a new brand of toothpaste," in this case I shall be attempting to answer the question posed from a Marxist point of view, referring majoritivly to the BBC, which had its first inception of a televised advert in 1955 to critical acclaim. There are two main analytical approaches teleological versus contextual, the former revolves around the concept of to understanding the earlier history of something in terms of what it has since become. In other words, it is to read the end into the beginning, to read the past in terms of the present. Everything that happened in the past is seen in terms...

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