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E3 create a realistic rationale for the development of a coherent marketing mix for the product or service.
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* E3 create a realistic rationale for the development of a coherent marketing mix for the product or service. THE MARKETING MIX IS GOING TO BE WRITTEN USING THE PRIMARY AND SECONDARY RESEARCH. Product: A product is something that is offered in to the market. For my product to be successful I have to consider what the product is and what it means to the customers. I will produce effective product mix using the results from the questionnaire because in questionnaire people have gave some hates, likes, spending information which I could use to develop an effective product for the consumers. I will also use my secondary research to consider effective product for a market. My product is for those consumers, which are interested in fizzy drinks and drink it at regular basis. I gave my questionnaire to forty people and got a full feedback. Thirty one out of forty people...
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