Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

James Poulter 11n/F1 31st July 2002 Media Studies Coursework An advertisement is used to persuade. The advert by 'The International Wine Company' to sell wine uses many persuasive and linguistic techniques. They are used for different purposes but add up together to persuade the reader to buy the product. The letter is targeted at the ordinary person over the age of eighteen because you cannot drink alcohol under that age in this country. The reason I believe that it is aimed at the average person is because it uses french words like 'chablis', 'vin ordinaire', 'premier cru' and 'sommelier'. Using these words is intended to make the reader feel better about themselves and more important even though they may not know what the words mean. In England, wine for £4.99 and champagne for £11.99 is at the lower end of the market ,so isn't likely to be of first class...

To see the full version of this document, and 145,348 others