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“Guinness, an acquired taste but and acclaimed advertisement”. Write a review for ‘MediaCentury. A retrospective of iconic media texts of the last 100 years’. Analyse, review and comment on this ads impact at the turn of the 21st Century.
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Task: "Guinness, an acquired taste but and acclaimed advertisement". Write a review for 'MediaCentury. A retrospective of iconic media texts of the last 100 years'. Analyse, review and comment on this ads impact at the turn of the 21st Century. Adrenalin. Anticipation. Accomplishment. The moments worth waiting for are here enveloped in timeless emotion, power and frenzy encapsulate the core of what it is to be human. The 17th of March 1999 saw the birth of Guinness' 'Surfers' advert, an advert completely inverse to the brash, cheesy broadcasts of the era. It threw aside corporate beauty and played on people's hearts, gripping viewers in its class and style, aspects which were often absent in other propaganda at the time. Visually and emotionally arresting, this advert is often remembered as a masterpiece. Occasionally, television adverts have the power to touch the viewer in a way no programme is able to. Television programmes are...
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